Friends of the Walk of Fame

The iconic Hollywood Walk of Fame celebrates 50 years of existence in 2010. Unfortunately, our stars are aging … just as a real star would! In order to bring the Walk of Fame back to its original condition before the end of its Golden Anniversary, a collaboration of public and private organizations have been working for more than three years determining new specifications that would help to preserve the walk, designating which stars need to be replaced and raising the funds for the project. Cynthia Ruiz, President of the Board of Public Works of the City of Los Angeles, has chaired the effort. The following organizations have been involved:

• Hollywood Chamber of Commerce
• Hollywood Historic Trust
• Metro
• City of Los Angeles
• Council District 13
• Bureau of Engineering
• Cultural Heritage Commission
• Community Redevelopment Agency
• Dept. of Water & Power

As part of the public-private partnership, the Hollywood Chamber of Commerce created a special program, known as “Friends of the Hollywood Walk of Fame” to recognize corporations that step up and make a sizable contribution to the restoration effort. These companies are recognized with a special star award located adjacent to the Walk of Fame at one of the most prestigious locations along Hollywood Blvd., in front of the Kodak Theatre. To date, two companies have stepped forward to become “Friends” of the Walk of Fame. They include Absolut Vodka and L’Oreal. We salute these Friends of the Walk of Fame for helping to make the restoration possible!

ABSOLUT Vodka

ABSOLUT is the most iconic vodka brand in the world. For 30 years, it has been an icon in the U.S. known for its creative, artistic collaborations and support of the entertainment industry. Known for its innovation, ABSOLUT has created not only a series of outstanding flavors over the years, but also advertising and marketing campaigns that are known throughout the world for their superior creativity. Through their campaign “In an ABSOLUT World”, they have challenged consumers to imagine their own ideal. Since Los Angeles is one of the most idealistic places on earth, they used the unveiling of their Friend of the Walk of Fame Star to introduce ABSOLUT LOS ANGELES, a limited-edition, city-inspired flavor honoring the City of Angels. For more information, visit www.absolut.com

L’Oréal PARIS

L’Oréal Paris is celebrating its 100th anniversary of legendary beauty, by helping to beautify and preserve a treasured piece of Hollywood – the Walk of Fame. The L’OréalParis division of L’Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L’Oréal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare, and cosmetics – and includes well-known brands Preference, Excellence and Feria haircolors; EverPure, VIVE Pro, Studio Line and L’Oréal Kids haircare; Revitalift, Age Perfect, Skin Genesis, Collagen, Sublime Bronze and Men’s Expert skincare; and the Colour Riche, True Match Infallible, Bare Naturale and HIP High Intensity Pigments cosmetics collections, along with a portfolio of mascara. For more information, visit www.LOrealParis.com

Additional Corporate “Friends”

We are still welcoming additional corporations to assist with the restoration project. Anyone interested should contact Jeff Lotman of Global Icons, at (310)820-5300 or email: jlotman@globalicons.com

You Can Also Be A “Friend”

We have received numerous inquiries from the public about how they can help to support the restoration of the Hollywood Walk of Fame. Rest assured that you can assist us with this project. For the sum of $25, you will receive a commemorative “Friend of the Walk of Fame” pin and a certificate naming you as a friend. If you would like to celebrate with us and become a friend, please click here.